Femininity is no joke: On the #nomakeupselfie and #‎manupandmakeup‬

Perhaps you’ve come across the #nomakeupselfie in your internet travels as of late — the campaign, which Cancer Research UK latched onto after seeing women posting photos of themselves on social media sites, makeup-free, with the hashtag #nomakeupselfie, began with the intention of somehow “raising awareness” about cancer.* Sali Hughes writes for The Guardian: About ...
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Pinkwashing & the trouble with Breast Cancer Awareness campaigns: An interview with Kim Irish of Breast Cancer Action

October was breast cancer awareness month, a month when everything turns pink. But do these ‘pink’ campaigns actually work? In terms of ending the breast cancer epidemic is awareness productive? What does all this pinkwashing actually work towards? Will buying ‘pink’ products contribute towards prevention or towards finding a cure? I interviewed Kim Irish of ...
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The end is nigh. And the proof lies in Breast Cancer ‘Awareness’ Campaigns

Well this is it. The end is upon us. By now you’re probably near-bald from tearing your hair out over the effed-upedness that we are subjected to every time Breast Cancer Awareness Month rolls around. Suddenly we’re inundated with pink crap as every company around tries to glom on to the breast cancer epidemic in ...
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Porny pubic hair seeks to end cancer once and for all!

This is just the worst. Along the lines of campaigns (if they could even be called campaigns, seem more like marketing schemes) like Boobies Rule and I Love Boobies, which promote the idea that we should only care about breast cancer because breasts are sexualized body parts, a campaign to ‘raise awareness’ about cervical cancer ...
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Crazysexycancer!!

YAY! Ladies dressed up as Playboy bunnies stopping cancer with sexxxxxiness!     Ugh. But seriously. Do we have to go over this every year? I don’t know that people who have cancer feel like it’s super sexy, but whatever! Those people are party poopers. Cancer = boring amiright?...
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People who run breast cancer "awareness" campaigns appear to be morons

In case the title was unclear, this post will be brief and ragey. There are a myriad of reasons why “awareness” campaigns are flawed. But it is breast cancer “awareness” campaigns that seem to have perfected the act of combining flawed with offensive. It isn’t only that these campaigns have “lost focus” or that many ...
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