October was breast cancer awareness month, a month when everything turns pink. But do these ‘pink’ campaigns actually work? In terms of ending the breast cancer epidemic is awareness productive? What does all this pinkwashing actually work towards? Will buying ‘pink’ products contribute towards prevention or towards finding a cure?

I interviewed Kim Irish of Breast Cancer Action, back in November 2010. This interview originally aired on Vancouver Co-op Radio CFRO 102.7fm

For more information on Breast Cancer Action or on the Think Before You Pink campaign, go to www.bcaction.org and www.thinkbeforeyoupink.org